The board of Stop Spraying New Brunswick today approved a new logo. The simple, clean design features a leafless tree and the name of the organization.
Several designs were displayed on the SSNB Facebook page with a poll seeking input, and the tree-and-name design proved the most popular, with a similar design coming second.
“The logo that won captures the main concern of our supporters: the loss of hardwood trees and our biodiverse forests, with the resultant loss of wildlife and economic opportunities in rural New Brunswick,” stated SSNB president Caroline Lubbe-D’Arcy.
The new logo, created in-house and unveiled shortly after the decision, provides SSNB a modern-looking logo that expresses its fundamental concerns in a simple fashion. It retains the black-red-white colour theme of the former logo.
The organization will soon launch a campaign where it will create videos featuring citizens of the province expressing their concerns about herbicide application.
The government has refused to end its spraying program – which costs $2 million per year – despite some 35,000 signatories to a petition calling for the end of such activity on Crown Land.